Empowering Local Businesses for a Thriving Community

As a proud resident and aspiring council member for the Welcome Bay ward, the commitment to fostering the growth and success of these local enterprises resonates deeply within me.

I think I can appericate this more than most, since as long I can remember my dad has owned the local indoor sports centre. I have seen and lived though the challenges that every small business owner faces, both the good and the bad.

Promoting local businesses isn’t just about boosting commerce; it’s about nurturing the heartbeat of our community, creating a tapestry of unique offerings that define the character and charm of Tauranga. Here’s a roadmap to bolstering our local business ecosystem:

Collaboration and Networking

Establishing robust networks among local businesses forms the bedrock of a flourishing community. Encouraging collaboration through workshops, meetups, and networking events can foster camaraderie, knowledge sharing, and mutually beneficial partnerships.

Digital Empowerment

In today’s digital age, an online presence is pivotal. Initiatives that support the digital transformation of businesses, including workshops on digital marketing, e-commerce platforms, and website development, will empower our local entrepreneurs to expand their reach beyond physical borders.

Showcasing Local Talent

Tauranga is brimming with talent. Organizing events that highlight local artisans, craftspeople, artists, and performers not only boosts their visibility but also enriches our cultural landscape, attracting both locals and tourists.

Advocacy and Support

Being a staunch advocate for local businesses involves understanding their challenges and championing their causes. I aim to create channels for open dialogue, listening attentively to their needs, and working collaboratively to address concerns and streamline processes.

Sustainable Practices

Encouraging and facilitating the adoption of sustainable practices among businesses is pivotal. Initiatives promoting eco-friendly measures not only benefit the environment but also appeal to conscious consumers, fostering a sense of responsibility within our community.

Accessible Resources

Providing accessible resources and guidance, such as workshops on financial management, business planning, and access to grants or funding opportunities, will equip entrepreneurs with the tools they need to thrive.

Celebrating Diversity

Tauranga’s strength lies in its diversity. Embracing and celebrating the diverse array of businesses and cultures within our community creates a welcoming environment, fostering inclusivity and a sense of belonging for all.

Tourism and Local Businesses

Strengthening the bond between tourism and local businesses can amplify economic growth. Initiatives that encourage collaboration between the tourism sector and local enterprises can create unique experiences that showcase the essence of Tauranga.


As a passionate advocate for the growth and prosperity of Tauranga, I am committed to championing initiatives that empower our local businesses. Together, we can cultivate an environment where innovation thrives, opportunities abound, and the vibrant tapestry of our community flourishes. Let us embark on this journey together, nurturing the entrepreneurial spirit that defines the heart and soul of Tauranga.

Photo cred: Energy Light